Curious
The antidote to doomscrolling.
Curious is our substack exploring ideas, insights, and prompts across culture, creativity, and change. Each piece is written to help brand leaders cut through the noise, think long-term, and move from reacting to shaping.
What About Trust?
What comes to mind when you hear about declining levels of institutional trust? Is it numbness? Overwhelm? Paralysis? A general sense of “well obviously, but what exactly can I do about it?”
The World We Were Born Into No Longer Exists
What aspects of our present world do you want to no longer exist in the decades to come? What alternative can you build towards? What needs to be true today to create that future?
The Future isn't Inevitable, it's Intentional
When 70% of young people report feeling worse after spending time online, that's no longer a niche experience. That's pretty massive design failure.
The End of Escapism
There’s real opportunity in designing systems people can connect and benefit from within, instead of just consuming from. That can look like circular supply chains, mutual aid models, or shared ownership platforms.
It will feel messy. It will take time. And best to start small. But it’s something we can build - together.
What the Dark Mode missed
“Everything starts to look like everything else—not because of shared meaning, but because the system demands it.” Kyle Chayka, Filterworld
Curiosity as a Strategy
What if the most powerful strategy isn't having all the answers, but asking better questions?
The Rebrand of Upcycling
The case for rebooting our perception of the word left in 2010. Language shapes reality. Our vocabulary choices influence perception, which drives behaviour.
Wait, What's a Digital Product Passport?
Welcome to a new series where I’ll break down sustainability initiatives into plain English. No jargon, no confusion, no deep dives - just simple, snackable explanations of what's happening in the fashion industry, why it matters and how to get involved.
Modern Problems Require Ancient Solutions
Both the fashion industry's current challenges and our brainrot epidemic stem largely from disconnection and a failure of imagination—from nature, from communities, and from future generations.
The Seven Generation principle offers a path to reconnection.
Case in Point
Real work. Real outcomes.
Case studies of how we’ve helped brands and teams move from uncertainty to action.
Get in Touch
Better futures begin with a conversation. Let’s discuss what’s next for you.