“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”
- Socrates
Don’t just adapt to change. Shape it.
Caitlin Mayance, Founder
I help brands design change that sticks.
After 20 years working at brands including Zalando, SSENSE, ASOS, Topshop and Dazed, I founded nouvôt to bring futures thinking, Change Leadership, and the LEGO® SERIOUS PLAY® methodology to culture-led brands.
The future isn’t inevitable, it’s intentional.
GUIDING VALUES
Curiosity
•
Innovation
•
Collaboration
•
Curiosity • Innovation • Collaboration •
Lets Work Together
Together we can design meaningful change via future-thinking, workshops and creative consulting.
What others say
Kaitlyn Davies, Well Read
“This work has already had a lasting impact on our business, and we're excited to continue watch it grow!”
Ellis Jones, Highsnobiety
“Her ability to navigate change with empathy and transparency makes her a standout leader. I highly recommend Caitlin for strategic thinking, creativity, and a collaborative mindset.”
Anna Loverus, Better Odds
“She brings a rare combination of strategic vision and practical execution to every project…her positive attitude transforms challenges into opportunities.”
Allison Feldman, VP Brand Marketing Consultant
“In addition to being the most positive person I've had the pleasure to meet, Caitlin is brilliant and an absolute joy to work with. She's a skilled strategic partner and facilitator for your content needs.”
Case in Point
Real-world examples of change in action. Where strategic thinking meets creative doing — stories of how brands turn uncertainty into opportunity.
Get in Touch
Change starts with a conversation. Let’s talk about what’s next for you.