The future is designed, not doomed.
Our Storynouvôt is a strategy studio for creative brands, specialising in foresight, facilitation and systems design. We help leaders make sense of chaos in this changing world, translating complexity into a clear direction their teams want to build.
How? We run strategy sprints and workshops that work on the internal conditions: the mindset, the team culture, and the hidden creative potential in order to get teams unstuck, re-energized, and leading with confidence.
nouvôt (noo-voh) is inspired by nouveau, meaning new. But not new in the way we've come to use it. We've reduced newness to consumption: new products, new drops, new campaigns. nouvôt is interested in a different kind of new.
New thinking, new systems, new futures worth building.
For better futures
Caitlin Mayance, Founder
After 20 years shaping some of the most culturally relevant creative businesses in the world, including Zalando, ASOS, SSENSE, and Dazed, I founded nouvôt because I kept seeing the same thing: talented creatives following the competition instead of leading, or stuck in stuffy meeting rooms writing papers instead of using their creativity to solve wicked problems.
I help creative teams struggling to think long-term beyond current complexity. I make sense of chaos, designing hands-on workshops and sprints that get everyone invested in solutions that they own.
Certified LEGO® SERIOUS PLAY® facilitator (System Level), trained in Futures Thinking at the Institute for the Future, Change Leadership qualification from IDEO U.
I believe that optimism is a strategic choice. Not naïve positivity, the discipline of imagining better futures and doing the rigorous work to make them real.
Guiding Values
We design with long-term consequences in mind. Think: intergenerational decision making. We think that's worth taking seriously.
HopefulWe believe better futures are always possible and worth building. Optimism is a strategic choice, not a nice to have quirk.
IntentionalAt the heart of every engagement is the question: “Does this serve the needs of the people in the system?” Because (to quote fleabag) people are all we’ve got.
CuriousIt’s how we see what others miss, but also how we remain calm when things get chaotic. Always asking questions, never knee-jerk reacting.
HumanWhat others say
Kaitlyn Davies, Well Read
“This work has already had a lasting impact on our business, and we're excited to continue watch it grow!”
Ellis Jones, Highsnobiety
“Her ability to navigate change with empathy and transparency makes her a standout leader. I highly recommend Caitlin for strategic thinking, creativity, and a collaborative mindset.”
Anna Loverus, Better Odds
“She brings a rare combination of strategic vision and practical execution to every project…her positive attitude transforms challenges into opportunities.”
Allison Feldman, VP Brand Marketing Consultant
“In addition to being the most positive person I've had the pleasure to meet, Caitlin is brilliant and an absolute joy to work with. She's a skilled strategic partner and facilitator for your content needs.”
Case in Point
Get in Touch
Better futures begin with a conversation. Let’s discuss what’s next for you.