WHAT WE DO

Partners in change. Let’s refine your strategies, so you can make a lasting impact.

Creative Consulting

Tap into 19 years of creative experience across editorial, retail, eCommerce and content strategy. Get quick insights and actionable advice with a one-hour consultation, perfect for tackling immediate opportunities. Need an extra perspective on hand? Retainer consultation gives you dedicated support when you need it most.

Brand Strategy & Planning

Transform your brand's trajectory with bold strategic direction and clear action plans. From focused three-month engagements to complete brand transformations, we'll craft a tailored roadmap to achieve your goals and deliver measurable impact.

Workshop Facilitation

Drive transformative change in your business with creatively designed and facilitated sprints. Whether it's a focused deep-dive session or a multi-day design sprint, let’s bring teams together to solve complex challenges and create actionable plans forward.

Cultural Insights

Stay ahead of shifting consumer values and emerging cultural movements with research-backed perspectives. We decode trends, analyse behavioral shifts, and identify opportunities that connect your brand to what matters most to your audience. Perfect for brands seeking to lead rather than follow.

Bespoke Solutions

Every transformation journey is unique. Whether you're strengthening foundations or creating your brand's future, we'll design a blend of consulting, strategy, facilitation and insights to support your evolution. Perfect for complex challenges that require a comprehensive approach.

GUIDING VALUES

Curiosity

Innovation

Collaboration

Curiosity • Innovation • Collaboration •

Caitlin Mayance, a woman sitting at a table, wearing a pink blazer and white shirt, smiling, with plants in the background.

A seasoned strategist with 19 years of international experience across retail, editorial, eCommerce, and digital transformation. I specialise in turning vision into strategy, leading projects that redefine team structures, streamline annual planning, and prove that purpose and profit can co-exist. Previously at Zalando, ASOS, Topshop, let’s create experiences that drive positive impact and resonate with your audience.

A better future depends on what we do today

Caitlin Mayance, Founder

Get in Touch

Whether you have a clear project in mind or just some ideas to explore, let’s talk!