“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”
Don’t just adapt to change. Shape it.
Caitlin Mayance, Founder
A seasoned strategist with 19 years of international experience across retail, editorial, eCommerce, creative strategy, design thinking and workshop facilitation.
I founded nouvôt with an ambition to make purposeful brands cool, and cool brands purpose-full. Previously at Zalando, ssense, ASOS, Topshop and Dazed, let’s stop fighting the old, and build the new instead. Because the future isn’t inevitable, it’s intentional.
GUIDING VALUES
Curiosity
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Innovation
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Collaboration
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Curiosity • Innovation • Collaboration •
Nice people saying nice things
Kaitlyn Davies, Well Read
“This work has already had a lasting impact on our business, and we're excited to continue watch it grow!”
Ellis Jones, Highsnobiety
“Her ability to navigate change with empathy and transparency makes her a standout leader. I highly recommend Caitlin for strategic thinking, creativity, and a collaborative mindset.”
Anna Loverus, Better Odds
“She brings a rare combination of strategic vision and practical execution to every project…her positive attitude transforms challenges into opportunities.”
Allison Feldman, VP Brand Marketing Consultant
“In addition to being the most positive person I've had the pleasure to meet, Caitlin is brilliant and an absolute joy to work with. She's a skilled strategic partner and facilitator for your content needs.”
Get in Touch
Change starts with a conversation. Let’s talk about what’s next for you.