The End of Escapism
There’s real opportunity in designing systems people can connect and benefit from within, instead of just consuming from. That can look like circular supply chains, mutual aid models, or shared ownership platforms.
It will feel messy. It will take time. And best to start small. But it’s something we can build - together.
What the Dark Mode missed
“Everything starts to look like everything else—not because of shared meaning, but because the system demands it.” Kyle Chayka, Filterworld
The Power of Quiet Influence
After over a decade of desperately seeking virality, we’ve reached a point where there are entire agencies promising it by design. To which I ask: if anyone can buy virality, why bother?
Curiosity as a Strategy
What if the most powerful strategy isn't having all the answers, but asking better questions?
In Conversation with Orsola de Castro
This industry has absolutely zero intention of being disrupted. I used to say the same at the start of fashion revolution. That's disrupt, disrupt, disrupt. I have completely changed my tune and my tone.
Now I say that the only way is to construct.
Literacy is in Decline. Here’s how we Revive it.
Seeing such a data set can feel shocking and overwhelming, but change is a constant and we can always turn things around. That’s not to say it can be reversed overnight, afterall, the decline itself was over the course of a decade. It will take some time and effort. But we also can’t sit back and wait for policies or schemes to come into effect. We can’t let literacy become a luxury.
Creating Community in a Fragmented World
Empathy is not built via fragmented content. All we do is create content for fragmented landscapes. Take care what technologies you use, because your consciousness will, over time, come to be shaped like those technologies.
In Conversation With Safiya Allaf
“I think it's about helping people realise the value of their actions, realise their own power, right? Everyone thinks, well I'm just little old me, what difference am I going to make? Or there's that kind of like, you're just pissing in the wind. Like whatever I do is not going to make any difference.”
What Would it Take to Change Your Mind?
When we approach transformation with rigid certainty, we limit possibilities. When we approach it with flexible thinking, we expand them.
Content Strategy 101: Breaking Free From Beige
A proper content strategy is really not about hitting arbitrary posting quotas or being everywhere, all the time. It's about creating long-lasting narratives that resonate deeply. It's about understanding that sometimes the most strategic move is to say less, but say it better.
The Rebrand of Upcycling
The case for rebooting our perception of the word left in 2010. Language shapes reality. Our vocabulary choices influence perception, which drives behaviour.
In Conversation with Caleb Nicolas
Change comes in waves and sometimes it's deep and sometimes it's shallow. When the tides are not in your favour, this is the most opportune time to practice, practice, practice, so that you can perform and shine when positive change is back on the horizon.
Resilience & Future-Proofing Fashion
Recent findings from McKinsey reveal a critical gap in business preparedness: 84% of companies acknowledge being underprepared for current uncertainties, with 90% indicating room for improvement in their resilience capabilities.
Optimise for Fun
Fun works. As frivolous as fun might seen from the perspective of ‘These Uncertain Times’ or circularity in a climate crisis, serving up fun is the essential glue to stick our fragmented communities back together and to get people interested in pushing past all that apathy.
Wait, What's a Digital Product Passport?
Welcome to a new series where I’ll break down sustainability initiatives into plain English. No jargon, no confusion, no deep dives - just simple, snackable explanations of what's happening in the fashion industry, why it matters and how to get involved.
On the ‘Silver’ in Silver Spenders
The “Silver” in Silver Spenders might conjure to mind a quaint image of 80+ pensioners, geriatrics peering over bi-focals. But it’s not a wholly accurate representation of those in the 50+ demographic today, and it’s important that everyone working with the “Silver Spenders” insight is aware of the interesting choice of wording and its potential for age-related bias.
In Conversation with Matilda Lucy
Welcome to All Change Please. A new monthly series highlighting individuals (from students to C-suite) who are reshaping their industries and communities by going against the grain, or carving out alternative paths to meaningful change.
Fashion For Every Body
Sometimes the best innovations come not from inventing something entirely new, but from reframing an existing industry, product or tool.
Talking About Revolution
Our approach to sustainability communication feels stuck between goblincore inducing doom-scrolling and corporate buzzwords. While shock tactics emulating PETA's campaign playbook certainly get attention, they're about as effective at creating change as trying to put out that fire with a strongly worded email.
Modern Problems Require Ancient Solutions
Both the fashion industry's current challenges and our brainrot epidemic stem largely from disconnection and a failure of imagination—from nature, from communities, and from future generations.
The Seven Generation principle offers a path to reconnection.
Get in Touch
Whether you’ve got a specific project in mind or open questions you’d like to discuss, we’d love to hear from you.