The Only Thing More Powerful than Hate is Love
The only thing more powerful than hate is love.
“My name is Benito Antonio Martínez Ocasio, and if I’m here today at Super Bowl 60, it’s because I never, ever stopped believing in myself. You should also believe in yourself. You’re worth more than you think. Trust me.”
We’ve been a little starved for that kind of pure, unfiltered joy, haven’t we?
After weeks (months, years) of heavy headlines and cynical comment sections, Bad Bunny’s halftime show landed like a jolt to the nervous system. I’m not embarrassed to admit I got a bit emosh — and I don’t even remotely understand Spanish (yet). I happily joined the 194k likes on this comment: “I understood about 2% of what he said, but 100% of what he meant.”
That’s the thing about moments like this. They cut straight past language, politics, and algorithmic noise. They remind us what it feels like to be moved together.
Whenever these rare, unifying flashes happen, I think of Peggy Olson’s pitch near the end of Mad Men:
“All of us were doing the same thing, at the same time… Sitting in this room, we can still feel the pleasure of that connection. Because — I realise now — we were starved for it.”
Exactly. We are starved for connection.
Not hype. Not virality. Not bait-driven KPIs or engagement metrics. Real, human, person-to-person connection — in spite of division, distraction, and fragmentation.
That’s what creativity is supposed to do at its best: remind us we’re not alone in this.
Sentient meatbags on a rock hurtling through space as we are, why wouldn’t we choose connection and joy when it shows up?
Pass it on.
Until Next Time…
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Feeling the same way? Let’s Connect.