For Intentional Futures

Curious ideas, practical frameworks, and cultural case studies exploring how brands can design what’s next. A mix of thinking, signals, and downloads from inside and outside nouvôt.

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On Media Brands

Edition #2

What does it actually take to hold attention these days?

Algorithms are unreliable, content is getting sloppified, and audiences are exhausted by brands that mistake hype and visibility for connection.

The second edition of nouvôt Futures: On Media Brands was made with a select group of storytellers, marketers and strategists on why and how to become an entertaining organisation in 2026.

It’s created for purposeful organisations who are building equitable futures and who deserve the right tools to land their message without devolving to ragebait.

Spoiler: it's not a bigger influencer budget.

Free to access, sign up below to get the link.

Top of Mind

What’s our latest obsession? Big ideas and weird signals worth mulling over for future-thinking brand leaders.

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FWD

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Talking Change

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Subscribe on Substack

The positive guide to serious change. Curious is our substack exploring ideas, insights, and examples across culture, creativity, and change.

Colorful homemade sign spelling 'PLAY' with fluffy pink letters on a white LEGO baseplate, surrounded by small toys including a pink boat with a paddle, a small toy figure with a pink helmet, and a miniature sailboat with googly eyes, on a LEGO surface with sticky notes.
A digital infographic titled 'Viral Dreams' and 'Grinding Reality' with various images and text. Top left includes a plush toy character with the caption 'Dopamine culture'. Bottom left shows a group of calisthenics people in London with 'Calisthenics clubs in London'. Top right has a smiling man with 'The creator economy' and a beach scene with people under umbrellas labeled 'Eurosummer & hyper tourism'. Bottom right shows a red circular sticker with 'Careless People' and 'A story of where I u to work', and an image of people social distancing labeled 'Loneliness epidemic'. The central icon shows 'LLM' and related terms like 'Large language model', 'Understanding', and 'Generating'.

Futures Thinking

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Better futures begin with a conversation. Let’s discuss what’s next for you.