Curious
The antidote to doomscrolling.
Curious is our substack exploring ideas, insights, and prompts across culture, creativity, and change. Each piece is written to help brand leaders cut through the noise, think long-term, and move from reacting to shaping.
The Future of Work
The world of work is changing faster than many can manage. AI is automating roles at scale, climate disruption is shifting where populations live, and aging demographics are rewriting economic needs.
Unknown Unknowns: Why Uncertainty Isn't the Problem
Somewhere along the way, uncertainty became something to fix rather than something to navigate.
The Future of Gathering
Gathering is the most human activity but how, where, and why we meet is changing significantly. For generations, the calendar of human connection was dictated by predictable, mass-market infrastructure. Today, that is fragmenting.
Inclusive Design, Practical Optimism and To The Moon
What demographic are you accidentally not designing for? What’s the smallest step you can take to change that?
Work in Progress with Gael Piñeiro Beiras
“People do their best work when they’re allowed to actually be themselves and have their own point of view, in any job, in any role.”
Working on Puzzles Beyond a Lifetime
It’s easy to feel like everything is too massive, too complex, too far-removed from us to really change, especially if we’re doing so with our own personal interests and benefits in mind.
Back the Brits, Tech on Trial and Making an Effort Again
Three signals across fashion, tech and culture to reframe for optimism in dark times.
Work in Progress with Vics Bradley
“I’d make it compulsory for leaders to go through coach training to develop empathy, deep listening and the ability to park their ego.”
The Power of Wit
We need to feel an emotion other than rage or anxiety for one hot minute. And if you’re in the business of creating change, do it with a carrot not a stick.
Into the Archives, Middle Power Moves and Smart is Sexy (again)
How might we build more and criticise less? What would the first small step toward that look like this week?
Work in Progress with Maria Izvestkina
“What excites me most is the return of craft in film…There’s something hopeful about watching filmmakers choose storytelling over spectacle and atmosphere over formula.”
How Will We Connect in 2036?
Instead of the usual more, more more trajectory, a thought experiment worth trying out is imagining the internet as we know it getting shut off. How would we connect, find work, bank?
Human-centred Socials and Multi-Lingual Music
We optimised for engagement and got enshittification. What comes after engagement-led algorithms, and who gets to design them?
Work in Progress with Remi & Bella
“I wish there was more optimism in the world. I know in this current time that feels like a very big ask and maybe I’m insane. But I do believe that as humans we will always get through periods of hardship and continue to evolve.”
Down With Despair
“The global context has not been easy since we started. The headwinds have been strong, but we can’t just wait for the headwinds to stop blowing, or we’ll never get anywhere.”
Launching Lore, Change in Fashion and Rebuilding EU
Signals on intergenerational fairness, rebuilding social platforms in Europe, H&M Foundation Global Change Awards and the launch of LORE, making-sense of fragmented fandoms.
Work in Progress with Matthew Knight
“Hirers can (and should) play a part in better supporting the mental health of their freelancers, so we’ve built a set of stepped principles which clients can consider.”
Experience Design, Back to Basics and A New Vision for Masculinity
Signals on designing inclusive and meaningful experiences, designing for word-of-mouth and tactility, and what Gen-Alpha really want in male role models.
Entertainer Brands
Entertainment doesn't necessarily require massive budgets or major personalities. But as a strategy, it has much more potential to integrate across your business than you may realise.
Work in Progress with Lydia Brearley
“There’s so much going on in the wider context of the world, it’s easy to get overwhelmed and just carry on doing what you’ve always done.”
Case in Point
Real work. Real outcomes.
Case studies of how we’ve helped brands and teams move from uncertainty to action.
Get in Touch
Better futures begin with a conversation. Let’s discuss what’s next for you.