Change is Always Possible
What’s top of mind this week? Change is always possible.
“Idiots do it every day” is something a friend tells themselves in moments of self-doubt. I love this silly little “why not?” reset both for the individual, and beyond. Because lately I’ve been thinking about the political shift to the far right not in terms of the normal doom and gloom, despair but as proof of change always being possible. What if there’s no such thing as “too big to fail”? Good.
In between articles re: certain individuals overturning the world order, I keep coming back to something I wrote last year from The world we were born into no longer exists:
“It's pointless getting stuck aestheticising decline when we have agency to create the future we want. Predictions are just that: predictions, not facts. Trends are signals, not inevitabilities. The real question for all of us isn't whether change will happen or not, but how we’ll be part of designing, building or buying into it.”
Idiots do it every day…so why not us idiots?
Until Next Time…
Surfacing recs, links and loose threads from beyond the algo - just me to you. Got a link to add in future? Get in touch.
Exactly the kind of content the internet + vibe coding was made for by Iain Tait
Advice for Gen-Beta (and also our inner child/tiny baby) from i-D that I just can’t stop coming back to.
Not one to believe in gruelling goals and hardcore mode, here’s a more achievable - and fun - goal for improving your media diet. Run through NYT’s Top 100 Movies of the 21st Century list and watch/rewatch ‘em all.
Saw this guy right from the window and knew I had to have it. Hands-down the best book on Advertising Today by Warren Berger from world-class Phaidon. It’s both lovely to see how far we’ve come from rampant racism and misogyny - and sad to realise the state of our dwindling creativity in modern Ads today.
This is where the thinking starts. The real-world work happens when we make it truly actionable inside teams, systems and strategies that set the future in motion.
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