On the ‘Silver’ in Silver Spenders
The “Silver” in Silver Spenders might conjure to mind a quaint image of 80+ pensioners, geriatrics peering over bi-focals. But it’s not a wholly accurate representation of those in the 50+ demographic today, and it’s important that everyone working with the “Silver Spenders” insight is aware of the interesting choice of wording and its potential for age-related bias.
Fashion For Every Body
Sometimes the best innovations come not from inventing something entirely new, but from reframing an existing industry, product or tool.
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