On the ‘Silver’ in Silver Spenders
The “Silver” in Silver Spenders might conjure to mind a quaint image of 80+ pensioners, geriatrics peering over bi-focals. But it’s not a wholly accurate representation of those in the 50+ demographic today, and it’s important that everyone working with the “Silver Spenders” insight is aware of the interesting choice of wording and its potential for age-related bias.
Get in Touch
Whether you’ve got a specific project in mind or open questions you’d like to discuss, we’d love to hear from you.