Futures Thinking

Curious ideas, practical frameworks, and cultural case studies exploring how brands can unlock what they’re really capable of. A mix of thinking, signals, and downloads for better futures.

The event for people who'd rather imagine the future than dread it.

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GOOD FUTURES

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news

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signals

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news + signals +

Featured
Unknown Unknowns: Why Uncertainty Isn't the Problem
Unknown Unknowns: Why Uncertainty Isn't the Problem
Inclusive Design, Practical Optimism and To The Moon
Inclusive Design, Practical Optimism and To The Moon
Working on Puzzles Beyond a Lifetime
Working on Puzzles Beyond a Lifetime
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The World We Were Born Into No Longer Exists

Featured

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Interviews

Featured
Work in Progress with Gael Piñeiro Beiras
Work in Progress with Gael Piñeiro Beiras

“People do their best work when they’re allowed to actually be themselves and have their own point of view, in any job, in any role.”

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Work in Progress with Vics Bradley
Work in Progress with Vics Bradley

“I’d make it compulsory for leaders to go through coach training to develop empathy, deep listening and the ability to park their ego.”

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Work in Progress with Maria Izvestkina
Work in Progress with Maria Izvestkina

“What excites me most is the return of craft in film…There’s something hopeful about watching filmmakers choose storytelling over spectacle and atmosphere over formula.”

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Available

Now

Available Now

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On Media Brands

Edition #2

What does it actually take to hold attention these days?

Algorithms are unreliable, content is getting sloppified, and audiences are exhausted by brands that mistake hype and visibility for connection.

The second edition of nouvôt Futures: On Media Brands was made with a select group of storytellers, marketers and strategists on why and how to become an entertaining organisation in 2026.

It’s created for purposeful organisations who are building equitable futures and who deserve the right tools to land their message without devolving to ragebait.

Spoiler: it's not a bigger influencer budget.

Free to access, sign up below to get the link.

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The antidote to doomscrolling. Curious is our substack delivering weekly signals and good futures for creative brand leaders.

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A digital infographic titled 'Viral Dreams' and 'Grinding Reality' with various images and text. Top left includes a plush toy character with the caption 'Dopamine culture'. Bottom left shows a group of calisthenics people in London with 'Calisthenics clubs in London'. Top right has a smiling man with 'The creator economy' and a beach scene with people under umbrellas labeled 'Eurosummer & hyper tourism'. Bottom right shows a red circular sticker with 'Careless People' and 'A story of where I u to work', and an image of people social distancing labeled 'Loneliness epidemic'. The central icon shows 'LLM' and related terms like 'Large language model', 'Understanding', and 'Generating'.

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Better futures begin with a conversation. Let’s discuss what’s next for you.