Inclusive Design, Practical Optimism and To The Moon
The weekly look at three signals to reframe for optimism in dark times, plus curious ‘how might we…’ ideas for what we can do, moving forward.
Access All Areas
Good news from Adidas who have launched a single shoe service for people with a limb difference i.e. no more buying a pair to use one. Teen Vogue points to the Paralympic Village as proof that accessible design works, when someone decides it should (and someone always should). And while fashion month was less inclusive on size, designers did embrace the 40+ cohort.
Moving forward: What demographic are you accidentally not designing for? What’s the smallest step you can take to change that?
Practical solutions to pertinent problems
Sweden is bringing physical books back to the classroom, after concerns about screen time, distraction, and the erosion of sustained attention. In Spain, HODIO launches to track hate speech and polarisation, giving citizens a tool to see who's blocking content, looking the other way, and profiting from it. And in Boston, Matter Neuroscience's Boomer-to-Zoomer hotline is connecting the two loneliest generations. Declining attention, polarisation, loneliness - all tackled with small, practical solutions.
Moving forward: What's the practical thing your org could do this year that you've been calling too complex to even consider?
Around the MOON
History in the making this week. Artemis II traveled further from Earth than any humans have before, and saw lunar features on the far side of the moon that no other humans have ever seen!! It’s all too easy to scroll past the big picture moments, but just like the four minute mile and Breaking2, these are the events that completely change how we perceive limitations, and what we believe is possible. Also, we’re all in this photo - you look great.
Moving forward: How often do you make space at work to talk about just being human?
Overwhelmed with trends, news and signals but not sure what to act on? Our Foresight services help to turn the noise into new directions and bold decisions you can actually build from.