Entertainer Brands

Over the past few months, we’ve been working behind the scenes on a freebie intro to entertainment as a strategy, built for purposeful SMEs - especially in the fashion world - who want to understand what the term actually means for them in practice. It’s made it in collaboration with a wicked smart group of women: Viktoriia Vasileva, Gael Pineiro Beiras (El Media), Maria Izvestkina, Marianne Olaleye, Ellis Jones, and Laura Assouline.

You might be wondering if we should be escaping off to entertainment-land at a time like this. Haven’t we read the news?! Yes. That’s exactly why: entertainment also means sense-making and resonance and the people building better, need the right tools to land their message. How? Through the oldest and most human thing there is…nope it’s not manipulation and bait, it’s stories.

This is a high-level (read: not exhaustive) guide to becoming a media brand with entertainment at the core. The what, the why and the how with a few extra prompts to take away to your team.

Enjoy, and keep creating positive things.