Deeper dives designed to help you cut through the overwhelm, reframe challenges as opportunities, and act on the signals that really matter. Our free editions release quarterly for download with annual editions available to buy.

Edition #1

Coming Soon

Edition #1 Coming Soon

The Brand as Entertainer Strategy

The attention economy is broken and most brands are still using the frameworks that broke it.

The nouvôt Futures: Entertainment Edition is coming soon — made with a select group of storytellers, marketers, strategists and journalists on what it actually takes to hold attention right now.

Spoiler: it's not an influencer strategy.

Free to download.

Subcribe on Substack to be the first to know.

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Close-up gif of letters that spell out CURIOUS, in a mix of shiny metallic, pink fuzzy, blue plastic, grassy green and black and white illustrated styles.

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The positive guide to serious change. Curious is our substack exploring ideas, insights, and examples across culture, creativity, and change.

Yes, I'm Curious
Colorful homemade sign spelling 'PLAY' with fluffy pink letters on a white LEGO baseplate, surrounded by small toys including a pink boat with a paddle, a small toy figure with a pink helmet, and a miniature sailboat with googly eyes, on a LEGO surface with sticky notes.
A digital infographic titled 'Viral Dreams' and 'Grinding Reality' with various images and text. Top left includes a plush toy character with the caption 'Dopamine culture'. Bottom left shows a group of calisthenics people in London with 'Calisthenics clubs in London'. Top right has a smiling man with 'The creator economy' and a beach scene with people under umbrellas labeled 'Eurosummer & hyper tourism'. Bottom right shows a red circular sticker with 'Careless People' and 'A story of where I u to work', and an image of people social distancing labeled 'Loneliness epidemic'. The central icon shows 'LLM' and related terms like 'Large language model', 'Understanding', and 'Generating'.

The Year Ahead

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What others say

The only future report that left me optimistic, not anxious.

— VP, Brand Strategy, Global Fashion Brand

“We used it in a workshop and the team walked away inspired, and actually excited about the year ahead.”

— Senior Strategist, UK

FAQs

  • For brand leaders, strategists, marketers, and creative teams in fashion, arts, and lifestyle who want to cut through the noise, plan ahead with optimism, and design more resonant brand stories.

  • Each download is a carefully designed PDF deck (20–50 slides, depending on the edition) including a link out to a calendar planning starting point in google sheets.

    Inside ‘The Mindset for 2026’ you’ll find context (status quo, tensions, signals), opportunities to act, and simple thought starters for applying it to your own work.

    The ‘Key Cultural Moments for 2026’ guide is a 20-slide thought-starter for planning the year ahead — also including the calendar planning tool.

    They’re both built to be read quickly, collaborated on within teams, and used as springboards for strategy.

  • No. This is not a traditional trend report or forecast. It’s a mindset and planning tool, designed to help you see challenges as opportunities and plan with pragmatic optimism.

  • Use ‘The Mindset for 2026’ deck to spark workshops, guide annual planning, or simply reframe your own strategic lens.

    The calendar tool and ‘Key Cultural Events for 2026’ guide can be integrated into campaign mapping, marketing timelines, or used as a starting point for regular ideation sessions.

  • The 2026 edition is a one-off snapshot. Future playbooks, guides and tools will be released on a monthly to quarterly basis.

    Don’t want to miss out? Sign up with your email at the bottom of the page to get weekly insights and be the first to know more.

  • We combine futures thinking, cultural foresight, and systems mapping with two decades in fashion, eCommerce, and creative brand strategy. These decks aren’t trend forecasts, predictions or hype reports, they’re frameworks built from ongoing research, cultural signals, industry experience, and practical strategy tools to help you plan with clarity.

  • Right now, the culture calendar sits within both guides.

    In this way, you get more than just a list of dates, but also a curated lens on which moments matter for your brand (and why). We may release it separately in future, but for now it’s only available as part of the deck.

  • Free reports can be useful, and definitely have their value but they’re often generic, or designed to sell something else. Futures decks are designed to be different: they’re independent, human-curated, and built to cut through the noise.

    These guides are an investment in designing better, not a “nice, free download” to skim once and forget about forever. Buying into it means you’re serious about reframing the year ahead with optimism and clarity.

Want it tailored to your needs? Let’s talk.

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