Available Now! The Mindset for 2026
Planning 2026? Start here.
The nouvôt futures mindset for 2026 is designed to help brand leaders cut through the noise, reframe challenges, and plan the year ahead with pragmatic optimism.
If you are…
Worried about the future,
Feeling like nothing will ever change,
Stuck in place by uncertainty and doomscroll fatigue,
Planning for 2026 with no idea where to even begin,
…then this is for you.
This is not a trend report. There are many brilliant people doing fantastic, essential forecasting already. My strength lies somewhere else - in radical optimism - which feels in pretty short supply right now. If there’s one thing I’m good at, it’s looking at the apocalypse and seeing the silver lining. This is designed to do just that: help you shift your mindset, reframe challenges into opportunities, notice the signals that matter, and plan with your own brand of pragmatic optimism.
What’s Included?
The whole story (if you want it all)
Ok, so you have two options. Option number one: The Mindset for 2026 is the full 50-slide guide that takes you on a journey from big-picture thinking, mapping out current tensions, outlining possible human-centred futures, into the weird, fringe signals already bubbling up and the opportunities worth chasing.
And because planning isn’t just theory, it also includes a human-curated cultural calendar listing 118 events actually worth considering - so you can actually use this thinking in your 2026 content, events and campaign planning.
Nope…not a single “World Pizza Day” in this calendar, we’re talking about the worthwhile events across cosmic, cultural, fashion, arts and entertainment.
Or… just the calendar (if you only want the practical bit)
I get it, not everyone needs the whole story. Enter: option number two, the cultural events just for you.
Maybe you’re thinking “my mindset is good, I just need to get all my ideas mapped out”. Great! If all you want is a starting point for planning key cultural moments - with dates, categories, and countdowns already mapped - you can just grab The Key Cultural Moments guide which also includes the calendar plan.
The calendar comes together in Google Sheets, designed to be widely accessible, keeping it simple and adaptable to your preferred tools and systems. Consider it a starting point. We have big plans to keep iterating on this one, so please do share your feedback and let’s build something super useful for us all in the years ahead.
A quick note: it’s definitely not a comprehensive list of every event ever thought up in the world. It’s a more curated starting point for fashion, arts, and lifestyle brands.
Some events don’t have confirmed dates yet, so they’re flagged without them. Every event includes a quick link to search for further information.
This is version one, and I’ll be building on it over time with your feedback. If you spot opportunities to improve it or see something missing, let me know! This is as much a collaborative project as it is a planning tool.
What do I know?
For the past 12 years I’ve been shaping creative strategies and future-facing plans for brands at every scale: from scrappy start-ups and boutique agencies to global fashion brands with multi-millions in budgets.
I’ve run editorial roundtables, led annual planning cycles, mapped e-commerce journeys, and built comprehensive marketing activations.
If there’s one thing I know, it’s how hard it is to zoom out of the day-to-day noise and plan for what’s next. This deck is the tool I wish I’d had during those moments. So now I’m sharing it with you!
So whether you’re ready for the whole story or just need a practical calendar to start planning, it’s available now.
Bring on planning for 2026!