Wait, What's a Digital Product Passport?
Welcome to a new series where I’ll break down sustainability initiatives into plain English. No jargon, no confusion, no deep dives - just simple, snackable explanations of what's happening in the fashion industry, why it matters and how to get involved.
On the ‘Silver’ in Silver Spenders
The “Silver” in Silver Spenders might conjure to mind a quaint image of 80+ pensioners, geriatrics peering over bi-focals. But it’s not a wholly accurate representation of those in the 50+ demographic today, and it’s important that everyone working with the “Silver Spenders” insight is aware of the interesting choice of wording and its potential for age-related bias.
In Conversation with Matilda Lucy
Welcome to All Change Please. A new monthly series highlighting individuals (from students to C-suite) who are reshaping their industries and communities by going against the grain, or carving out alternative paths to meaningful change.
Fashion For Every Body
Sometimes the best innovations come not from inventing something entirely new, but from reframing an existing industry, product or tool.
Talking About Revolution
Our approach to sustainability communication feels stuck between goblincore inducing doom-scrolling and corporate buzzwords. While shock tactics emulating PETA's campaign playbook certainly get attention, they're about as effective at creating change as trying to put out that fire with a strongly worded email.
Modern Problems Require Ancient Solutions
Both the fashion industry's current challenges and our brainrot epidemic stem largely from disconnection and a failure of imagination—from nature, from communities, and from future generations.
The Seven Generation principle offers a path to reconnection.
It’s Cheaper to Save the Planet than to Destroy It
Last week I attended Lisbon’s Web Summit and the message was clear: the era of "move fast and break things" is finally over. Thank god (or thank crowdstrike’s outage earlier this year.) As we bob and weave our way through an ever-crowded and complex existence, businesses must move with purpose, build with intention, and create lasting value. It’s cheaper to save the planet than to destroy it.
Let’s dive in to what caught my attention…
The Best Stories Outlast Algorithms
"We had been so focused on gaming the system that we'd forgotten who we were really trying to reach"
What do you offer that isn’t just ‘More?’
In the context of changing regulation and depletion of natural resources, it is fair to say volume sales become threatened and the social and environmental dimensions of sustainability increasingly converge with the economic one.
What Do We Want?
I don’t see the intent to action gap as a challenge, but an opportunity: because brands that successfully bridge this divide will not only capture market share but also foster long-term customer loyalty in an increasingly sustainability-focused market.
What’s Good? Shopping in the Age of Enshittification
There’s a bright side: if everyone is threatened by enshittification, then everyone has a stake in disenshittification…the potential anti-enshittification coalition is massive. It’s unstoppable.
Get in Touch
Whether you’ve got a specific project in mind or open questions you’d like to discuss, we’d love to hear from you.