Last week I attended Lisbon’s Web Summit and the message was clear: the era of "move fast and break things" is finally over. Thank god (or thank crowdstrike’s outage earlier this year.) As we bob and weave our way through an ever-crowded and complex existence, businesses must move with purpose, build with intention, and create lasting value. It’s cheaper to save the planet than to destroy it.

Let’s dive in to what caught my attention…

"We had been so focused on gaming the system that we'd forgotten who we were really trying to reach"

In the context of changing regulation and depletion of natural resources, it is fair to say volume sales become threatened and the social and environmental dimensions of sustainability increasingly converge with the economic one.

I don’t see the intent to action gap as a challenge, but an opportunity: because brands that successfully bridge this divide will not only capture market share but also foster long-term customer loyalty in an increasingly sustainability-focused market.