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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Bakerl0.0 sure, but Oxf0.0rd Circus?</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - Change is Always Possible - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Do you trust this?</image:caption>
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    <image:image>
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      <image:caption>From Wolff Ollins’ CEO Sairah Ashman’s Talk in which you Magic reads as ‘new technological innovation’ here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/d626347b-6dd7-4d3d-80da-998750a79da1/tempImagesQnycF.jpg</image:loc>
      <image:title>Insights - Why Trust, Humanity &amp;amp; Differentiation are the Real AI Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/hope-actually</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/e94b0d5e-3f3d-4852-9048-2e19c8401c73/nouv%C3%B4t-top-of-mind-2.png</image:loc>
      <image:title>Insights - Hope Actually - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/031dd034-5e99-4526-9626-23d0a33f6bf6/square-1437399564-screen-shot-2015-07-20-at-143532.jpg</image:loc>
      <image:title>Insights - Hope Actually - Make it stand out</image:title>
      <image:caption>The official face of Hope and also…because it’s nearly Love Actually season</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/6ae9b203-2046-464f-a1fb-a76758098cf9/nouv%C3%B4t-Hopeful+Tool+Matrix.png</image:loc>
      <image:title>Insights - Hope Actually - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/what-if-it-just-worked</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/b4052477-a5d5-4f14-993f-65e109398bec/5748695a-8b62-438e-a8a3-b706c3262750_800x385.webp</image:loc>
      <image:title>Insights - What if it just worked? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/better-futures-vs-future-burnout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/15d590be-9e43-4595-a99a-ddad055da8e2/nouvot-surviving-q4-chaos+Substack+thumbnail.png</image:loc>
      <image:title>Insights - Better Futures vs. Future Burnout - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/09c3c6d3-5c89-43fb-a5ef-cf34f50de6eb/gob-arrested-development.gif</image:loc>
      <image:title>Insights - Better Futures vs. Future Burnout - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/901190ff-06be-449e-9344-42e3a5c4d3ea/ParkerCircles.webp</image:loc>
      <image:title>Insights - Better Futures vs. Future Burnout - Make it stand out</image:title>
      <image:caption>It’s so us</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/revival-remix-belonging-future-culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/1758731559682-V2CPNU1FLZ9HL4V038ZW/00027-burberry-spring-2026-ready-to-wear-credit-brand.jpg</image:loc>
      <image:title>Insights - From Revival to Remix to Belonging - Make it stand out</image:title>
      <image:caption>Burberry SS26 via Vogue Runway</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/1758731562801-5NP6XBXDCO2SHJOU69IU/Erdem_LFW_SS26_backstage_acielle_14.jpg.webp</image:loc>
      <image:title>Insights - From Revival to Remix to Belonging - Make it stand out</image:title>
      <image:caption>Backstage at Erdem SS26 by Acielle/Styledumonde</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/a77b71bb-63fc-4c99-a266-8d7983e944e4/Screenshot+2025-09-24+at+11.00.12.png</image:loc>
      <image:title>Insights - From Revival to Remix to Belonging - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/available-now-the-mindset-for-2026</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/26517c50-d341-4d18-bc0b-67dc54ccaa4c/preview-nouv%C3%B4t-futures-2026-coming-soon+%28Instagram+Post+%2845%29%29-2.gif</image:loc>
      <image:title>Insights - Available Now! The Mindset for 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/coming-soon-nouvt-futures-2026-mindset</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/fbb4acf7-cbc5-4094-a967-9d83a2509d69/nouv%C3%B4t+futures+in+use.png</image:loc>
      <image:title>Insights - Coming Soon: nouvôt futures 2026 mindset - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/from-burnout-to-trust-to-tension</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/1764761033869-AJ585HUCXQYHHZ7J830L/nouv%C3%B4t+web-6.png</image:loc>
      <image:title>Insights - From Burnout to Trust to Tension - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/stranger-than-friction</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/c6e524b5-fc9f-414c-a30b-78071936defd/Screenshot+2025-08-14+at+06.43.30.png</image:loc>
      <image:title>Insights - Stranger than Friction - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/be-better-than-bait</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/c88738a3-76b8-4c13-b51b-cf2f3ba85601/7a1add53-7209-4c95-b7d2-f4bb6722c9fd_642x801.jpg</image:loc>
      <image:title>Insights - Beyond the Bait - Make it stand out</image:title>
      <image:caption>From the BoF article here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/0fedca5e-dc70-4e3d-bbc1-2de3ebf1f270/Screenshot+2025-08-05+at+10.42.55.png</image:loc>
      <image:title>Insights - Beyond the Bait - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/4d073379-52c2-4c4a-82c6-e7850f7d66a2/Why-im-quitting-tobacco.webp</image:loc>
      <image:title>Insights - Beyond the Bait - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/unknown-unknowns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/8afb7946-71ea-4e87-9fa9-acaae7e8259d/R1-01314-019A.JPG</image:loc>
      <image:title>Insights - Unknown Unknowns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/02b83cc0-83b4-49d1-9a6f-bd2ee6a5c819/R1-01313-001A.JPG</image:loc>
      <image:title>Insights - Unknown Unknowns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/6abe931f-5a76-4ae5-b877-2c1d5806dd88/R1-01314-014A.JPG</image:loc>
      <image:title>Insights - Unknown Unknowns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/b40ee8ed-c3c2-4504-ae57-2ca18b4eb5c9/tempImage0BVVh4.jpg</image:loc>
      <image:title>Insights - Unknown Unknowns - Make it stand out</image:title>
      <image:caption>Nice, France - 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/3013032a-05bf-4042-9948-9cf1e3536ef1/IMG_5612.jpeg</image:loc>
      <image:title>Insights - Unknown Unknowns - Make it stand out</image:title>
      <image:caption>Poste de Secours, Nice - 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/52d3acb4-d2ea-47c5-b896-c52e4274305f/88dd996061b2d2f561f66055d68a1bae.jpg</image:loc>
      <image:title>Insights - Unknown Unknowns - Make it stand out</image:title>
      <image:caption>Dance it out via Ayla Fernández Pinterest</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/what-about-trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/ed44ac28-fc50-456c-80ee-6573238efd26/tempImageTCf4Lq.jpg</image:loc>
      <image:title>Insights - What About Trust? - Make it stand out</image:title>
      <image:caption>NUANCE NEEDED. Do I think it’s right to talk-up Amazon or get people fired for chatting shit? Nope. But taking Paul Ardern’s (d)advice with a handful of salt, each of us has a hand in building the future work-life experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/grace-stratton-on-building-inclusive-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/a60fe19f-497e-448d-88bd-028e5d0d4a32/Grace+Stratton-nouvot-all-change-please.png</image:loc>
      <image:title>Insights - Grace Stratton on Building Inclusive Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/a20cd9be-4e4d-431c-afed-b5fd61fc8164/1.png</image:loc>
      <image:title>Insights - Grace Stratton on Building Inclusive Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/7baf3e82-c9f0-463f-ab26-30299692249f/2.png</image:loc>
      <image:title>Insights - Grace Stratton on Building Inclusive Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/35c2d393-7820-4e66-939d-b781725bb1c2/3.png</image:loc>
      <image:title>Insights - Grace Stratton on Building Inclusive Change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/a-guide-to-being-solution-oriented</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/78f8c838-a17b-43fc-aad4-adae96bba433/118d7a9ecf94213635777641ec4e3946.jpg</image:loc>
      <image:title>Insights - A Guide to Being Solution-Oriented - Make it stand out</image:title>
      <image:caption>I don’t have the words for the state of the world right now so here it is via the ever cool Daria (just sub the tv for our phones and it’s about right, right?)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/d392f476-283b-4236-be06-0af1ada18964/5214d2c4ef70de56e8ad11fdad43f9fe.jpg</image:loc>
      <image:title>Insights - A Guide to Being Solution-Oriented - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/the-world-we-were-born-into-no-longer-exists</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/0411b884-cdc4-43a5-b2eb-3724ec6db089/61a201902b9afb4bc6a015bd3023ca69.jpg</image:loc>
      <image:title>Insights - The World We Were Born Into No Longer Exists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/8b801045-87dc-494c-babb-2b39ad065c4c/70bd30308c7e7443e473fb181749a816.jpg</image:loc>
      <image:title>Insights - The World We Were Born Into No Longer Exists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/657bb69d-f9af-4c64-a6d1-5c3de8e56b85/ee7fbaac52e0a9c1d2acdbf9ccd63896.jpg</image:loc>
      <image:title>Insights - The World We Were Born Into No Longer Exists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/the-new-rules-of-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/d118e820-70ec-42ee-b7d0-818a27c9e7ef/IMG_1930.JPG</image:loc>
      <image:title>Insights - The New Rules of Engagement - Make it stand out</image:title>
      <image:caption>An accurate portrayal of life in 2025 by PelleCass</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/the-future-isnt-inevitable-its-intentional</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/8c1eb057-bc82-495d-ab12-94bdbd9ac598/621968e4172b3549ca9a1684081ff96c.jpg</image:loc>
      <image:title>Insights - The Future isn't Inevitable, it's Intentional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/563703e4-89a8-4d41-b1b5-bd28b81001c1/8336ed80a1886c8a4ca7ea75c7aef944.jpg</image:loc>
      <image:title>Insights - The Future isn't Inevitable, it's Intentional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/when-the-ground-shifts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/e33ff030-a725-46e3-92e3-aa865a3970be/nouvot-shift-change-transformation.jpg</image:loc>
      <image:title>Insights - Creative Upheaval &amp;amp; The New Rules of Relevance in 2025 - Make it stand out</image:title>
      <image:caption>We’ll never not be selling stories in times of turbulence. Image: Sis.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/soft-power-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/2c49b7a7-7c03-44bb-a11e-57b925965c11/GettyImages-2213619884.jpg</image:loc>
      <image:title>Insights - Soft Power 2.0 - Make it stand out</image:title>
      <image:caption>One image says more about the current state of influence than any media metric ever could.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/1f064139-7edc-43c0-a6d3-777e6fa6d311/Screenshot+2025-05-14+at+10.00.39.png</image:loc>
      <image:title>Insights - Soft Power 2.0 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/the-end-of-escapism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/484b4a73-91e1-423f-92d0-782223a790ad/thomas-klaffke-nouvot.jpg</image:loc>
      <image:title>Insights - The End of Escapism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/addd1b29-20fc-4024-8041-451ba37bb7a3/nouvot-fleabag-escapism.gif</image:loc>
      <image:title>Insights - The End of Escapism - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/what-the-dark-mode-missed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/56ceba69-af89-415c-8f1c-02026e38f025/Screenshot+2025-04-22+at+16.45.16.png</image:loc>
      <image:title>Insights - What the Dark Mode missed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/b4697cca-34b7-4a7d-a5f1-49bbc1e77235/1737347680258.jpeg</image:loc>
      <image:title>Insights - What the Dark Mode missed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/779c7c58-9b72-4d3f-9688-aba7a7e9ac6f/Confused+Jeremy+Strong+GIF+by+SuccessionHBO.gif</image:loc>
      <image:title>Insights - What the Dark Mode missed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/26c79abf-7d46-417c-b365-c5f22af65367/Screenshot+2025-04-22+at+16.45.29.png</image:loc>
      <image:title>Insights - What the Dark Mode missed - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/the-power-of-quiet-influence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/84b26ef5-54b9-4077-8f08-4d71b269acf4/james-kirkham-nouvot.png</image:loc>
      <image:title>Insights - The Power of Quiet Influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/4bd3d664-bc85-459d-b51e-9bd6abc077c6/26468fbaa10ba6fe6c0624f4edbd9033.jpg</image:loc>
      <image:title>Insights - The Power of Quiet Influence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/curiosity-as-a-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/390737e1-82fc-4db2-88f9-9efff3f55ec8/nouvot-jack-lemmon-curiosity.jpg</image:loc>
      <image:title>Insights - Curiosity as a Strategy - Make it stand out</image:title>
      <image:caption>Jack Lemmon by by Abe Frajndlich</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/in-conversation-with-orsola-de-castro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/7e436259-281f-48a4-93db-80abb1e8c448/nouvot-all-change-please-Orsola+de+Castro-tamzin-haughton.png</image:loc>
      <image:title>Insights - In Conversation with Orsola de Castro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/7baf3e82-c9f0-463f-ab26-30299692249f/2.png</image:loc>
      <image:title>Insights - In Conversation with Orsola de Castro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/7d84b04f-bb8b-46b1-bb3d-339976931a73/3.png</image:loc>
      <image:title>Insights - In Conversation with Orsola de Castro - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/literacy-is-in-decline-heres-how-we-revive-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/6260077e-e614-484d-8cd9-d63df3c42a4e/GmBE7WSbcAQ0rmF.jpg-large.jpeg</image:loc>
      <image:title>Insights - Literacy is in Decline. Here’s how we Revive it. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/creating-community-in-a-fragmented-world</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/96de7767-2954-4481-aeb9-57fa06070421/IMG_1897.PNG</image:loc>
      <image:title>Insights - Creating Community in a Fragmented World - Make it stand out</image:title>
      <image:caption>Haven’t stopped thinking about this section of Stolen Focus by Johann Hari since I read it</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/51a75700-1de4-4a10-bb93-cb18ec271274/images-6.jpeg</image:loc>
      <image:title>Insights - Creating Community in a Fragmented World - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/all-change-please-safiya-allaf-ethical-fashion-communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/595beeaa-23a2-49c8-9eac-a55062d428bc/Safiya+Allaf-nouvot-all-change-please.png</image:loc>
      <image:title>Insights - In Conversation With Safiya Allaf - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/what-would-it-take-to-change-your-mind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/0533e83d-7b36-49f4-95f6-62c7ddfebd3a/tempImageNnVGrt.jpg</image:loc>
      <image:title>Insights - What Would it Take to Change Your Mind? - Make it stand out</image:title>
      <image:caption>The flexible pleating of Les Ateliers Lognon featured in fave TOOLS Magazine issue #3 TO FOLD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/c32b270e-ffe2-44a9-891f-764825228b1f/23298.3.tools3tofold.jpg.jpg</image:loc>
      <image:title>Insights - What Would it Take to Change Your Mind? - Make it stand out</image:title>
      <image:caption>Issue #3 To Fold TOOLS Magazine</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/content-strategy-consulting-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/the-rebrand-of-upcycling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/0500afa8-3fe7-49a2-b2ff-fab08ef2d280/NM-HeaderImage.jpg</image:loc>
      <image:title>Insights - The Rebrand of Upcycling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/in-conversation-with-caleb-nicolas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/b1c55f22-6e79-4c6e-b580-76296f98cebe/Caleb+Nicolas-Change-Management.png</image:loc>
      <image:title>Insights - In Conversation with Caleb Nicolas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/f1380f1d-1c14-4ccc-90ea-0d40dd566d8a/1.png</image:loc>
      <image:title>Insights - In Conversation with Caleb Nicolas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/f852720e-f619-47d7-a195-5c6b82fae1a8/2.png</image:loc>
      <image:title>Insights - In Conversation with Caleb Nicolas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/6aabaa70-ddbe-433a-9cf7-54cc9d567cb6/3.png</image:loc>
      <image:title>Insights - In Conversation with Caleb Nicolas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/2b9cfa38-01de-41e2-87cd-f12a5f02cfee/4.png</image:loc>
      <image:title>Insights - In Conversation with Caleb Nicolas - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/resilient-narratives-future-proofing-fashion-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/2f31f82d-6cca-45a9-add2-53db54686ef7/Screenshot+2025-01-24+at+14.53.52.png</image:loc>
      <image:title>Insights - Resilience &amp;amp; Future-Proofing Fashion - Make it stand out</image:title>
      <image:caption>McKinsey Report: Pulse on Resilience 2025</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/optimise-for-fun</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-18</lastmod>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/what-is-adigital-product-passport</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/on-the-silver-in-silver-spenders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-15</lastmod>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/all-change-please-in-conversation-with-matilda-lucy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/48620f04-99bb-4f27-b5f5-508f4e844972/Matilda+Portraits+1.jpg</image:loc>
      <image:title>Insights - In Conversation with Matilda Lucy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/60311fcc-7f63-4267-b1b7-56dbbbaa209a/1.png</image:loc>
      <image:title>Insights - In Conversation with Matilda Lucy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/3215c0a4-f492-4119-8090-bad97261f25c/2.png</image:loc>
      <image:title>Insights - In Conversation with Matilda Lucy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/e34683d5-0810-43d6-a718-f068b654e496/3.png</image:loc>
      <image:title>Insights - In Conversation with Matilda Lucy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/c7d20b47-bcef-485c-8ae8-6e7397a173f7/4.png</image:loc>
      <image:title>Insights - In Conversation with Matilda Lucy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/fashion-for-every-body</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-15</lastmod>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/talking-about-revolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/2f975667-90f7-4324-b718-1372bb19b3b3/Every+day+is-2.jpg</image:loc>
      <image:title>Insights - Talking About Revolution - Sustainability-oriented fashion brands’ advertising often feels like trying to get people excited about an event by showing them pictures of the cleanup afterwards.</image:title>
      <image:caption>Meanwhile, ultra-fast fashion brands are sharing brat-coded shots of the afters at 2am, complete with Boiler Room set lists and making BFF’s in the bathroom queues. Are we really surprised when customers keep choosing the party? When the intent-to-action gap persists? It’s more than an innocent ‘oopsie, we’re missing the mark’, we’re at the point of actively pushing people into the very behaviors we want to change.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/80195cd2-0253-4b47-8374-4579b6dd7e62/Every+day+is.jpg</image:loc>
      <image:title>Insights - Talking About Revolution - How to change things?</image:title>
      <image:caption>When we humanize sustainability through storytelling, something shifts. We can drive genuine transformation. Ever the child of a Blue Peter household, here’s something I made earlier:</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/modern-problems-require-ancient-solutions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/283e86b3-2c95-4b52-abb9-1abbff52c058/socialcopy.jpeg</image:loc>
      <image:title>Insights - Modern Problems Require Ancient Solutions - “A society grows great when old men plant trees in whose shade they shall never sit”</image:title>
      <image:caption>- Greek Proverb</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/blog-post-title-four-gwm2x</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-19</lastmod>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/best-content-outlast-algorithms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/f7d36160-b1d9-4cae-8391-c1cee9bbd34b/story-time-nouvot-content-strategy.PNG</image:loc>
      <image:title>Insights - The Best Stories Outlast Algorithms - The shift to human-first content strategies requires more than just adjusting a few headlines. Successful brands must adopt comprehensive strategies that prioritize real-life connection.</image:title>
      <image:caption>One Senior Marketing exec’s LinkedIn success is our call to action: make useful content for people not algorithms</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/a17a41f9-56f1-446f-99b5-0876aee2bb44/content+strategy.jpg</image:loc>
      <image:title>Insights - The Best Stories Outlast Algorithms - The key principles</image:title>
      <image:caption>Start by truly understanding your audience's needs and challenges. Use real stories and experiences to demonstrate solutions. Most importantly, focus on building trust through consistency and transparency. “How do we do that?” you might ask. Start small, test and reiterate with real-human feedback.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.nouvot.co/insights/what-do-you-offer-that-isnt-just-more</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/752a1503-a563-4d3c-a68c-66430e4d357f/HELLO-5.jpg</image:loc>
      <image:title>Insights - What do you offer that isn’t just ‘More?’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/9052b310-a99d-4bb4-911e-a9cb4973ecb8/THE-STOCK-MARKET-AT-THE-SELFRIDGES-CORNER-SHOP-SOJO-Founder-Josephine-Phillips-nouvot-substack-value-not-volume.jpg</image:loc>
      <image:title>Insights - What do you offer that isn’t just ‘More?’ - Make it stand out</image:title>
      <image:caption>SOJO Founder Josephine Philipps at Reselfridges Care &amp; Repair concession in London</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/bf5217db-da5b-4d79-b2a2-473bc3215a2e/nouv%C3%B4t+-+personal+shopping.jpg</image:loc>
      <image:title>Insights - What do you offer that isn’t just ‘More?’ - Make it stand out</image:title>
      <image:caption>Personalized services but make it accessible. (Top Left) Brendahashtag offers bespoke curation, while (Top Right) Editorialist offers a white glove luxury service and (Bottom Right) the original Topshop Personal Shopping rooms. (Bottom Left) Founder Sophie Hill of Personal Styling Threads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/669a2c864f086d602fe77741/6c20344a-b0a5-4c2a-832b-ab06d8779f33/tibi-creativepragmatist-nouvot-valuenotvolume.png</image:loc>
      <image:title>Insights - What do you offer that isn’t just ‘More?’ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Insights - What’s Good? Shopping in the Age of Enshittification - Vacation Inc.</image:title>
      <image:caption>One word take-away: World-building (is that two?) What are they getting right? More of a a backwards, triple somersault pike off the diving board of Miami’s Fontainebleau into nostalgia than just a simple nod and a wink. I double dare you to boot up Poolsuite FM and not feel in an immediately sunnier disposition. Why am I sipping Daquiri’s at 9am and is that Tom Selleck on a jet ski in the distance? Ultimate pros in universe building, the Poolsuite team additionally launched Vacation Inc., Grand Leisure and their inimitable weekly substack The Palm Report to name only a few of their creative babies.</image:caption>
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      <image:title>Insights - What’s Good? Shopping in the Age of Enshittification - OMNES</image:title>
      <image:caption>One word take-away: Dynamic What are they getting right? The perfect balance of static and motion. What’s this? Text I actually want to read? It’s a sad realisation that playful typography is a rarity in fashion e-com these days, so thank god for OMNES making light work of that opportunity. Now let’s talk about the merchandising: OMNES clearly gets what their customer actually wants to shop right now with curated entry points not only to New Arrivals but also ‘Scene-stealing fits’, Workwear, Better Basics and Day Dressing i.e. this isn’t about pushing ‘must-buy’ nano trends down our throats, but being present with the relevant assortment as we navigate key life events.</image:caption>
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      <image:title>Insights - What’s Good? Shopping in the Age of Enshittification - MIISTA</image:title>
      <image:caption>One word take-away: Aesthetic. What are they getting right? Playful (it’s a common thread, right?) not formulaic in how they execute their aesthetic. It’s not just that they clearly understand their customer inside and out. It’s that they are their customer. How is that obvious? Raven Smith advocating their new definition of luxury that can be fixed. While I’ll concede that the overall experience is for sure still very much grid-esque, how MIISTA separate themselves is again, viewing that grid through a uniquely MIISTA lens.</image:caption>
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      <image:title>Insights - What’s Good? Shopping in the Age of Enshittification - BETTTER</image:title>
      <image:caption>One word take-away: Relevance What are they getting right? BETTTER wins the World Series in how to address the distressing data surrounding fashion waste in a way that is - dare I say it - fashionably appropriate. In basic terms, the narrative flows as so: Here is the data, the problem. Here is how it looks to potentially solve the problem. It’s aspirational and sexy, and you want it, don’t you?</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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